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- The initiative aims to strengthen the global footprint of service exporters and enhance Uttar Pradesh’s role in India’s services trade.
- With this move, Uttar Pradesh has become the first state in India to introduce a specialised marketing assistance policy exclusively for service exports, according to the state government.
Objectives of the Scheme:
- The MDA scheme seeks to:
- Expand the international market presence of service exporters.
- Enhance global competitiveness and marketing capabilities.
- Improve service quality in line with international standards.
- Generate employment and investment opportunities within the state.
Eligible Beneficiaries and Coverage
- The scheme will benefit service exporters registered with:
- Export Promotion Bureau, Uttar Pradesh (UPEPB), and
- Uttar Pradesh Export Promotion Council
- Eligible exporters must be engaged in exporting services across the 12 champion service sectors identified by the Government of India.
Financial Assistance for International Participation
- Under the policy, exporters are eligible for financial assistance up to 75%, capped at ₹2 lakh, for stall rental for participation in international trade fairs, exhibitions and buyer–seller meets held abroad, along with assistance up to 75%, limited to ₹1 lakh, for economy-class air travel for one participant.
- For international trade fairs held within the country, assistance of up to ₹2.5 lakh for stall rental and ₹25,000 for travel expenses is provided.
- The scheme also extends support to organising agencies, offering assistance covering up to 75% of total expenditure, subject to a ceiling of ₹1 crore, for events held abroad, and assistance up to ₹75 lakh for similar events held within India, with mandatory participation of at least 20 service-exporting units.
