Recently, The Health Ministry has introduced the Mobile Health Service ‘Kilkari’ and Mobile Academy in Maharashtra and Gujarat in local content, aiming to enhance healthcare services.

Key Features:

  • Centralised interactive voice response (IVR) based mobile health service.
  • The entire cost is borne by the central government, with the Ministry of Health and Family Welfare (MoHFW) centrally hosting the programme.
  • The programme is seamlessly integrated with the centralized Reproductive Child Health (RCH) portal of the Ministry of Health and Family Welfare (MoHFW).
  • Delivers 72 weekly and time-appropriate audio messages about pregnancy, childbirth, and childcare.
  • Messages provided from the second trimester of pregnancy until the child is one-year-old.
  • Offers timely and accurate information on reproductive maternal, neonatal, and child health care.
  • Educates mothers and families on pregnancy and infancy practices.
  • Over 7.71 crore calls were made in 2022-23, and 4.75 crore calls in 2021-22.
  • Weekly messages reinforce prioritised actions for each week, promoting healthy outcomes.
  • Hosted centrally by the Union health ministry, eliminating additional technology and operational costs for states and UTs.
  • Free of cost for states, UTs, and beneficiaries.
  • Complements the work of Accredited Social Health Activists (ASHAs) in mobilising beneficiaries to access health services.
  • Has led to changes in behaviours and improved service utilisation.
  • Particularly useful during the pandemic, facilitating healthcare seeking behaviour without physical visits or awareness campaigns.

Kilkari programme

  • The term “Kilkari” translates to “a baby’s gurgle,” signifying the innocence and vitality of infants.
  • The Kilkari programme, a mobile-based service, is now operational in 18 states/Union Territories.
  • Launched on January 15, 2016, as part of the Digital India initiative, 
  • The programme aims to support new and expectant mothers by delivering messages about pregnancy, childbirth, and childcare directly to their mobile phones.

Mobile Academy

  • The Mobile Academy serves as a platform for delivering audio training courses tailored to enhance the knowledge and communication skills of Accredited Social Health Activists (ASHAs).
  • It enables ASHAs to undergo training conveniently via their mobile phones, promoting anytime, anywhere learning.
  • ASHAs can access the training content conveniently, regardless of their location or working hours.
  • The course materials are available in six languages—Hindi, Bhojpuri, Oriya, Assamese, Bengali, and Telugu—to accommodate the linguistic diversity of the ASHA workforce.
  • Currently operational in 17 States/Union Territories, excluding Chandigarh, showcasing extensive coverage and effectiveness in capacity building among ASHAs.

Also Read :

Earth System Model