The initiative aims to strengthen the global footprint of service exporters and enhance Uttar Pradesh’s role in India’s services trade.
With this move, Uttar Pradesh has become the first state in India to introduce a specialised marketing assistance policy exclusively for service exports, according to the state government.
Objectives of the Scheme:
The MDA scheme seeks to:
Expand the international market presence of service exporters.
Enhance global competitiveness and marketing capabilities.
Improve service quality in line with international standards.
Generate employment and investment opportunities within the state.
Eligible Beneficiaries and Coverage
The scheme will benefit service exporters registered with:
Export Promotion Bureau, Uttar Pradesh (UPEPB), and
Uttar Pradesh Export Promotion Council
Eligible exporters must be engaged in exporting services across the 12 champion service sectors identified by the Government of India.
Financial Assistance for International Participation
Under the policy, exporters are eligible for financial assistance up to 75%, capped at ₹2 lakh, for stall rental for participation in international trade fairs, exhibitions and buyer–seller meets held abroad, along with assistance up to 75%, limited to ₹1 lakh, for economy-class air travel for one participant.
For international trade fairs held within the country, assistance of up to ₹2.5 lakh for stall rental and ₹25,000 for travel expenses is provided.
The scheme also extends support to organising agencies, offering assistance covering up to 75% of total expenditure, subject to a ceiling of ₹1 crore, for events held abroad, and assistance up to ₹75 lakh for similar events held within India, with mandatory participation of at least 20 service-exporting units.
