Context:
The Uttar Pradesh Chief Minister inaugurated the ‘Poshan Pakhwada 2025’ campaign in Gorakhpur.
About Poshan Pakhwada 2025
- Poshan Pakhwada, an annual nutrition awareness drive, is not just another campaign—it is a clarion call for action.
- The seventh edition of Poshan Pakhwada was observed from April 8 to April 22 in 2025.
- Themes centered on maternal and infant nutrition, digital accessibility for beneficiaries, and combating childhood obesity.
- It focuses on outcome-based interventions to enhance nutritional well-being.
- Poshan Abhiyan places special focus on the first 1,000 days of a child’s life, considered a critical period for development, with Poshan Pakhwada 2025 aiming to raise awareness on maternal nutrition, breastfeeding practices, and balanced diets to combat childhood stunting and anemia.
- The campaign also emphasizes localised solutions, encouraging the use of traditional and nutritious foods, particularly in tribal regions where indigenous diets play a vital role in improving health outcomes.
- Use of technology: Poshan Tracker enables real-time monitoring of nutrition services at Anganwadi Centers.
- Beneficiaries can now self-register via the Poshan Tracker Web App for improved access.
- The Community-Based Management of Acute Malnutrition (CMAM) Protocol helps in early detection and community-based management of malnutrition.
- It was launched in October 2023 by the Ministry of Women and Child Development (MoWCD), with inputs from the Ministry of Health and Family Welfare.
- The government launched Poshan Abhiyaan on March 8, 2018—a flagship program aimed at improving nutritional outcomes for women and children through a holistic approach