Context: A 42-member diplomatic delegation, visiting Lucknow as part of a three-day training program under the Sushma Swaraj Institute of Foreign Service (SSIFS) of the Ministry of External Affairs, was recently introduced to Uttar Pradesh’s vibrant cultural heritage.
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- The visit focused on the One District, One Product (ODOP) Scheme, a flagship initiative that has played a pivotal role in reviving the state’s traditional handicrafts, creating jobs, and boosting exports.
- The visit was organized by Invest UP to offer the delegates an immersive experience into the cultural and economic developments in the region.
- The group, comprising experts from fields such as design, art, education, and fashion, had the opportunity to explore some of Uttar Pradesh’s most iconic traditional arts at the Uttar Pradesh Institute of Design and Research (UPIDR).
Exploring Traditional Crafts at UPIDR
- The highlight of the visit was a specially curated exhibition of traditional crafts at UPIDR, where the delegates witnessed some of the region’s finest handmade products.
- The exhibition showcased a diverse range of Uttar Pradesh’s iconic handicrafts, including:

These traditional crafts, which have been passed down through generations, are now being revitalized and promoted through the ODOP initiative.

