Context:
Recently, Doordarshan (DD) Kisan launched two Artificial Intelligence anchors to present the television channel in a new avatar.
About AI anchors
Doordarshan (DD) Kisan, a channel dedicated to agriculture and the rural community, recently added a new twist to its programming with the launch of two AI anchors named ‘AI Krish’ and ‘AI Bhoomi.’ These AI-powered news presenters offer several advantages:
- 24/7 Broadcasting: Unlike human anchors, AI anchors can deliver pre-recorded news content around the clock, ensuring continuous information flow for viewers.
- Multilingual Capability: AI Krish and AI Bhoomi can reportedly speak in 50 Indian and foreign languages, potentially catering to a wider audience base in diverse regions.
It’s important to clarify that AI anchors are not human replacements. They are sophisticated computer programs trained to deliver information with a human-like voice and style.
About DD Kisan
Launched in 2015 by the Ministry of Information and Broadcasting, DD Kisan caters to the needs of farmers and the rural population. The channel aims to:
- Disseminate vital information on agricultural practices, market trends, weather updates, and recent research in agriculture.
- Showcase the success stories of progressive farmers to inspire and educate others.
- Promote holistic rural development by providing knowledge and resources for a balanced approach to farming, animal husbandry, and plantation